Navigating GDPR in the Real-Time Bidding (RTB) Ecosystem
Navigating GDPR in the Real-Time Bidding (RTB) Ecosystem The General Data Protection Regulation (GDPR) has set the stage for industry-wide transformations since its adoption in May 2018. The digital advertising ecosystem, particularly real-time bidding (RTB), is one area that has been significantly affected. With stringent data protection policies prioritising user consent, transparency, and accountability, businesses […]
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