The Impact of GDPR on Marketing Strategies: Crafting Personalised Campaigns within Data Protection Boundaries
The Impact of GDPR on Marketing Strategies: Crafting Personalised Campaigns within Data Protection Boundaries The General Data Protection Regulation (GDPR), which came into effect on 25th May 2018, represents one of the most significant overhauls of data privacy laws in decades. It fundamentally reshaped the way companies across the European Union (EU) collect, process, and […]